That documentary about how we’re killing the world? Did you notice that it was only sponsored by bloody Chanel??!
How bizarre is that. Genuinely.
The one thing that I find baffling, regardless of your views on climate change, is the fallacy that we’re killing the planet. Because we’re not. Humanity may be under threat, that much I can concede, but please can we at least start admitting to ourselves that the Earth will continue to function quite happily (although in a differing capacity) regardless of the climate (See Ice Age)
In truth, it is only human kind that may struggle a bit under differing climate. We may all get a smidgen hot and have to hide under a rock. Or learn to swim. So if we accept climate change, we do so because we’re attempting to save our own bacon – not the Earths. She’ll do quite fine, thank you very much.
Brands can be very serious sometimes. So it’s nice to see a campaign which is, well, just an awful lot of silly fun.
This from Nike, merges Mr Motivater and Rick James into a fully fictional basketball player called Leeroy Smith.
And it’s great. Loads of very funny content, games, opportunities to get involved across all social platforms etc.
And it’s fun to see a real story being built around this one fictional character – fingers crossed it will continue and evolve for a period of time. My only complaint; not enough people participation. Surely this is crying out for a full and proper Leeroy James fitness videos, Leeroy James gym partnerships, 2 on 2 competition etc etc
A girl at work has entered her cat into a Whiskas competition. I’m sure she is going to win. Neh, certain. Her name is Gypsy, and I really hope she talks
