House Party at mine….

There something quite mythical about the house party; an event, episode or experience which lives long in the history and comes to define a group friendship or social circle. Of course, these are often remembered to be slightly more significant than they actually were. I drank three times as much as I did, was involved in incidents which were half as funny as I now recount them, and, in truth, I definitely didn’t sleep with the whole of the Brazilian volleyball team.

But why do we hold the house party in such high esteem? Don’t get me wrong, I’ve had some awesome experiences of them, as, I’m sure, have you, but I wonder if the likes of Skins or the stream other fanciful American teen dramas filled with the kind of country estate style gatherings which make your mouth water fuel this desire to place the simple house party on the experience pedestal we do. (In saying this, I really hope I’m not showing myself to be the type of person who watches American Pie with a sense of endless longing)

Anyway, this leads me nicely onto the Adidas ‘Celebrate Originality’ spot. Maybe the above is simply a caveat to the fact that I love this advert, or maybe I’m a bit ashamed to like an advert without rhyme or reason as much as I do. Because I know why I like this advert so much, a reason so transparent and shallow as to be a smidgen embarrassing. Looking logically, there seems to be absolutely no link between the execution and strategy. Ok, Run DMC, Missy Elliot and a few other faces who appear could claim to be ‘originals’, although I’m not sure how Estelle justifies her position, but beyond that, it seems to be nothing more than a house party with a few famous faces in.

And this is enough. Because although I have never been to a house party like the one depicted, I really wish I had. And in my weaker moments I may even pretend that I’ve been to a couple of nights which were quite similar and I really should make the point of going to more of these parties as if I have that option on a daily basis. But as all great adverts do, it makes me believe that parties like this do exists, parties like this are accessible to me, and that, actually, there’s a whole world out there where doing the funky chicken with Missy Elliot is just the ‘done thing’. But only, of course, if I go out and purchase a pair of Superstars…