Brands can be very serious sometimes. So it’s nice to see a campaign which is, well, just an awful lot of silly fun.
This from Nike, merges Mr Motivater and Rick James into a fully fictional basketball player called Leeroy Smith.
And it’s great. Loads of very funny content, games, opportunities to get involved across all social platforms etc.
And it’s fun to see a real story being built around this one fictional character – fingers crossed it will continue and evolve for a period of time. My only complaint; not enough people participation. Surely this is crying out for a full and proper Leeroy James fitness videos, Leeroy James gym partnerships, 2 on 2 competition etc etc
Maybe I’d even be willing to get involved…
Enjoy it here
