Get your Basketball on

Brands can be very serious sometimes. So it’s nice to see a campaign which is, well, just an awful lot of silly fun.

This from Nike, merges Mr Motivater and Rick James into a fully fictional basketball player called Leeroy Smith.

And it’s great. Loads of very funny content, games, opportunities to get involved across all social platforms etc.

And it’s fun to see a real story being built around this one fictional character – fingers crossed it will continue and evolve for a period of time. My only complaint; not enough people participation. Surely this is crying out for a full and proper Leeroy James fitness videos, Leeroy James gym partnerships, 2 on 2 competition etc etc

Maybe I’d even be willing to get involved…

Enjoy it here

Beautiful Losers

I heard about this through Nike’s and Protein OS’s involvement with film’s release. Nike have put together a number of DIY workshops together with many of the artists featured in the films for kids to get involved in. Very nice. But enough of that, enjoy the trailer. It’s a fascinating little insight – and let’s be honest, uber cool.